<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Cairns Apple</title>
	<atom:link href="http://cairnsapple.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://cairnsapple.com</link>
	<description>Cairns Apple Information</description>
	<lastBuildDate>Sun, 05 Feb 2012 11:35:54 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Need a free day counter? Try D-Day for iOS</title>
		<link>http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios-2/</link>
		<comments>http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios-2/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 11:35:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios-2/</guid>
		<description><![CDATA[Calendar applications are great, but sometimes you need to track how many days until an upcoming event. Or in some cases, you might want to track how many consecutive days you&#8217;ve been doing something; handy for monitoring health and other activities. D-Day, found in the iTunes app store, is a free iOS program that manages [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/02/d-day-featured.jpg"><img style="border-width: 1px;border-color: black;border-style: solid" src="http://gigaom2.files.wordpress.com/2012/02/d-day-featured.jpg?w=204&amp;h=140" alt="" width="204" height="140" class="size-thumbnail wp-image-480812 alignright" /></a>Calendar applications are great, but sometimes you need to track how many days until an upcoming event. Or in some cases, you might want to track how many consecutive days you&#8217;ve been doing something; handy for monitoring health and other activities. <a href="http://itunes.apple.com/us/app/date-calculator-d-day/id421794724?mt=8">D-Day, found in the iTunes app store</a>, is a free iOS program that manages both scenarios, making it a must-have app on my iPhone.</p>
<p>The software is pretty simple; you just enter a date on one of the three tabs to track days left, days past, or days until someone&#8217;s birthday. You can easily customize the title of what you&#8217;re tracking and the events can be added to your native calendar app or be set to repeat.</p>
<p>My main purpose for finding and using D-Day is my running streak, which I began on January 1, 2011. Today, for example, is my 400th consecutive day of running at least a mile. I need the daily counter that D-Day provides me for my running log. For additional fun, I keep track of my age in days. The app tells me that today I woke up for the 15,524th day. My kids swear I don&#8217;t look a day over 15,000, so the running must be helping.</p>
<p><a href="http://gigaom.com/mobile/need-a-free-day-counter-try-d-day-for-ios/#gallery-1-slideshow">Click to view slideshow.</a></p>
<p>Although my primary purpose for D-Day is my running streak, I&#8217;ve found it can be useful for so much more. People who stopped smoking and want to keep track of how long since that last light-up can use D-Day. Maybe you want to track how long it&#8217;s been since a quiet date with your significant other. (Trust me mobile younglings, this becomes important later in life as date night frequency drops off you&#8217;ve been alive for that 10,000 days!) Or perhaps you have a goal to lose 10 pounds in 100 days; D-Day can be your iOS countdown buddy for that or an upcoming project.</p>
<p>The free version of D-Day is ad-supported and there&#8217;s an in-app purchase option to go Pro for $0.99. The lite version is working  just fine for me as I&#8217;ve used it daily for the last 400 days.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">2012: Data, spectrum and the race to&nbsp;LTE</a></li>
<li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li>
<li><a href="http://pro.gigaom.com/2010/12/how-to-ride-the-freemium-app-wave-to-success/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">How to Ride the Freemium App Wave to&nbsp;Success</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480806&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/4kgWDhemRWg" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Need a free day counter? Try D-Day for iOS</title>
		<link>http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios/</link>
		<comments>http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 11:35:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios/</guid>
		<description><![CDATA[Calendar applications are great, but sometimes you need to track how many days until an upcoming event. Or in some cases, you might want to track how many consecutive days you&#8217;ve been doing something; handy for monitoring health and other activities. D-Day, found in the iTunes app store, is a free iOS program that manages [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/02/d-day-featured.jpg"><img style="border-width: 1px;border-color: black;border-style: solid" src="http://gigaom2.files.wordpress.com/2012/02/d-day-featured.jpg?w=204&amp;h=140" alt="" width="204" height="140" class="size-thumbnail wp-image-480812 alignright" /></a>Calendar applications are great, but sometimes you need to track how many days until an upcoming event. Or in some cases, you might want to track how many consecutive days you&#8217;ve been doing something; handy for monitoring health and other activities. <a href="http://itunes.apple.com/us/app/date-calculator-d-day/id421794724?mt=8">D-Day, found in the iTunes app store</a>, is a free iOS program that manages both scenarios, making it a must-have app on my iPhone.</p>
<p>The software is pretty simple; you just enter a date on one of the three tabs to track days left, days past, or days until someone&#8217;s birthday. You can easily customize the title of what you&#8217;re tracking and the events can be added to your native calendar app or be set to repeat.</p>
<p>My main purpose for finding and using D-Day is my running streak, which I began on January 1, 2011. Today, for example, is my 400th consecutive day of running at least a mile. I need the daily counter that D-Day provides me for my running log. For additional fun, I keep track of my age in days. The app tells me that today I woke up for the 15,524th day. My kids swear I don&#8217;t look a day over 15,000, so the running must be helping.</p>
<p><a href="http://gigaom.com/mobile/need-a-free-day-counter-try-d-day-for-ios/#gallery-1-slideshow">Click to view slideshow.</a></p>
<p>Although my primary purpose for D-Day is my running streak, I&#8217;ve found it can be useful for so much more. People who stopped smoking and want to keep track of how long since that last light-up can use D-Day. Maybe you want to track how long it&#8217;s been since a quiet date with your significant other. (Trust me mobile younglings, this becomes important later in life as date night frequency drops off you&#8217;ve been alive for that 10,000 days!) Or perhaps you have a goal to lose 10 pounds in 100 days; D-Day can be your iOS countdown buddy for that or an upcoming project.</p>
<p>The free version of D-Day is ad-supported and there&#8217;s an in-app purchase option to go Pro for $0.99. The lite version is working  just fine for me as I&#8217;ve used it daily for the last 400 days.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">2012: Data, spectrum and the race to&nbsp;LTE</a></li>
<li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li>
<li><a href="http://pro.gigaom.com/2010/12/how-to-ride-the-freemium-app-wave-to-success/?utm_source=mobile&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480806+need-a-free-day-counter-try-d-day-for-ios&amp;utm_content=kevintofel">How to Ride the Freemium App Wave to&nbsp;Success</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480806&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=4kgWDhemRWg:w1slexnOSyc:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=4kgWDhemRWg:w1slexnOSyc:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/4kgWDhemRWg" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/need-a-free-day-counter-try-d-day-for-ios/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Games for the weekend: Mini Motor Racing</title>
		<link>http://cairnsapple.com/games-for-the-weekend-mini-motor-racing-2/</link>
		<comments>http://cairnsapple.com/games-for-the-weekend-mini-motor-racing-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/games-for-the-weekend-mini-motor-racing-2/</guid>
		<description><![CDATA[Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome enough to keep you busy until Monday, at least.
Mini Motor Racing and Mini Motor Racing HD ($0.99 iPhone, $1.99 iPad) are [...]]]></description>
			<content:encoded><![CDATA[<p><em>Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome enough to keep you busy until Monday, at least.</em></p>
<p><em><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing.jpg?w=84&amp;h=84" alt="Mini Motor Racing" width="84" height="84" class="alignleft  wp-image-480006" />Mini Motor Racing</em> and <em>Mini Motor Racing HD</em> ($0.99 <a href="http://itunes.apple.com/us/app/mini-motor-racing/id426860241?mt=8">iPhone</a>, $1.99 <a href="http://itunes.apple.com/us/app/mini-motor-racing-hd/id479470272?mt=8">iPad</a>) are excellent top-down racing games from <a href="http://thebinarymill.com/mini_motor_racing.php">The Binary Mill</a>.  A good racing game requires three main features to come together: vehicle control, a variety of challenging courses and a heart-thumping soundtrack. <em>Mini Motor Racing</em> excels at all three. But the real kicker is the game&#8217;s head-to-head multiplayer action.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-1.jpg?w=604&amp;h=427" alt="Mini Motor Racing" width="604" height="427" class="aligncenter size-large wp-image-480213" /></p>
<p><em>Mini Motor Racing</em> supports four styles of steering and an optional auto acceleration feature to accommodate your prefered style of gameplay. &#8220;Wheel&#8221; mode uses a virtual steering wheel on the left side of the screen very similar to the iconic d-pad. &#8220;Toggle&#8221; provides a left and right button on the left side of the screen, whereas &#8220;Tank&#8221; places the left and right on separately on either side. &#8220;Slider&#8221; allows the user to control the car by moving a slide bar to the left and right.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-2.jpg?w=604&amp;h=408" alt="Mini Motor Racing" width="604" height="408" class="aligncenter size-large wp-image-480214" /></p>
<p>Each style of play will cater to different drivers. Some prefer the Wheel, but I found Tank mode to be the easiest to control.  The final control in all modes is a button that gives the car a boost of nitro during the race.  Thanks to the way that the car navigates the track, as well as careful camera placement, you will never find the controls getting in the way of the game regardless of your control scheme of choice.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-3.jpg?w=604&amp;h=228" alt="Mini Motor Racing" width="604" height="228" class="aligncenter size-large wp-image-480219" /></p>
<p>The opening sequence and smooth 3-D transitions when navigating the game&#8217;s menu system attest to the development team&#8217;s attention to detail.  There are over twenty different courses to choose from, and variations in weather and time of day keep replay value high. All fourteen cars on offer are  customizable: You can select the color and style, as well as upgrade each as you collect money and customizations along the various tracks.  If you want to upgrade in a hurry, you can use in-app purchases ranging in price from $0.99 up to $14.99.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-4.jpg?w=604&amp;h=457" alt="Mini Motor Racing" width="604" height="457" class="aligncenter size-large wp-image-480225" /></p>
<p>Even without multiplayer support, the game is worth buying. Being able to play with up to four racers over Wi-Fi or two over Bluetooth, the multiplayer mode just adds to the bargain.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">CES 2012: a recap and&nbsp;analysis</a></li>
<li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">Connected world: the consumer technology&nbsp;revolution</a></li>
<li><a href="http://pro.gigaom.com/2012/01/mobile-q4-the-scramble-for-spectrum-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">Mobile Q4: The scramble for spectrum&nbsp;continues</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=479075&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/0mvcpMYxafw" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/games-for-the-weekend-mini-motor-racing-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Apple conceived the iPhone</title>
		<link>http://cairnsapple.com/how-apple-conceived-the-iphone-2/</link>
		<comments>http://cairnsapple.com/how-apple-conceived-the-iphone-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/how-apple-conceived-the-iphone-2/</guid>
		<description><![CDATA[
The original iPhone, 2007.

Here&#8217;s a good primer on how Apple&#8217;s initial product design and conception works.
Apple Insider has a great account of former iPhone marketing manager Bob Borchers talking to students at an unnamed California school recently. He explains how his former boss, Steve Jobs, originally approached the iPhone team with the challenge of building [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://jkontherun.files.wordpress.com/2007/12/iphone_home.jpg"><img src="http://jkontherun.files.wordpress.com/2007/12/iphone_home.jpg?w=604" alt="" class="size-full wp-image-200099" /></a>
<p>The original iPhone, 2007.</p>
</div>
<p>Here&#8217;s a good primer on how Apple&#8217;s initial product design and conception works.</p>
<p><a href="http://www.appleinsider.com/articles/12/02/03/former_apple_product_manager_recounts_how_jobs_motivated_first_iphone_team.html">Apple Insider </a>has a great account of former iPhone marketing manager Bob Borchers talking to students at an unnamed California school recently. He explains how his former boss, Steve Jobs, originally approached the iPhone team with the challenge of building a device that to date has sold 183 million units in less than five years.</p>
<blockquote><p>&#8220;His [charge] was simple. He wanted to create the first phone that people would fall in love with. That&#8217;s what he told us.&#8221;</p>
<p>&#8220;Now if you&#8217;re an engineer, like I am by training, you&#8217;re like &#8216;what the heck does that mean?&#8217;,&#8221; he said. &#8220;But he was right. The idea was, he wanted to create something that was so instrumental and integrated in peoples&#8217; lives that you&#8217;d rather leave your wallet at home than your iPhone.&#8221; Borchers noted that Apple&#8217;s success largely stemmed from focusing on only a handful of fundamental concepts: break the rules but do so in an exceptionally well manner, pay attention to detail and make people &#8220;think differently&#8221; about the relationship they have with their device, especially given that smartphones already existed in the market.</p>
</blockquote>
<p>Notice the lack of numbers or spec goals right from the start. Later in the talk, Borchers says the overall goals Jobs laid out for the nascent device were to &#8220;be a revolutionary mobile phone, the best iPod to date, and also let users carry &#8216;the internet in their pocket.&#8217;&#8221; He also didn&#8217;t mention downloadable apps, GPS, video or photos. Instead, when breaking into a market in which the company had no prior presence, Jobs started with the concept of an emotional connection with the product and an attitude not to imitate or mimic, but to think beyond, what any other company was presently making.</p>
<p>This is useful for thinking about how Apple will approach future markets too.</p>
<p>You can watch the videos, which have much more about Apple&#8217;s unconventional relationship with AT&amp;T, obsession with product packaging and more, <a href="http://www.macnn.com/articles/12/02/02/talk.to.students.emphasizes.innovation/">here</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">12 tech leaders’ resolutions for&nbsp;2012</a></li>
<li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">2012: Data, spectrum and the race to&nbsp;LTE</a></li>
<li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">Flash analysis: Steve&nbsp;Jobs</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480469&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/pxf79KsCocs" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/how-apple-conceived-the-iphone-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nooka’s mystery dial watches get an iPhone app</title>
		<link>http://cairnsapple.com/nooka%e2%80%99s-mystery-dial-watches-get-an-iphone-app-2/</link>
		<comments>http://cairnsapple.com/nooka%e2%80%99s-mystery-dial-watches-get-an-iphone-app-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/nooka%e2%80%99s-mystery-dial-watches-get-an-iphone-app-2/</guid>
		<description><![CDATA[Matthew Waldman&#8217;s Nooka watches are far from your standard time-keeping devices, with various dial designs that often use digital squares and circles turning on and off to mark the passing of hours, minutes and seconds. With a new app launched Thursday (via Om), Nooka brings its off-the-beaten path watch design to the iPhone.
The major benefits [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://gigaom2.files.wordpress.com/2012/02/screen-shot-2012-02-03-at-11-08-04-am.png?w=604" alt="" class="alignright size-full wp-image-480361" />Matthew Waldman&#8217;s <a href="http://www.nooka.com/">Nooka watches </a>are far from your standard time-keeping devices, with various dial designs that often use digital squares and circles turning on and off to mark the passing of hours, minutes and seconds. With a <a href="http://itunes.apple.com/us/app/id496193161?mt=8">new app launched Thursday</a> (via <a href="http://om.co/2012/02/03/nooka-app/">Om</a>), Nooka brings its off-the-beaten path watch design to the iPhone.</p>
<p>The major benefits of the iPhone app are that you get to experience a variety of different dial designs in one place, and that it only costs $0.99 (or free for a more limited version), as opposed to the hundreds you&#8217;ll spend on an actual Nooka watch.</p>
<p>The Nooka app provides a basic local time clock, with three different faces to choose from, as well as a world clock, stopwatch and timer. For all of the above, you can choose the color of the clock&#8217;s background and time indicator elements using a simple color picker. The app works in both portrait and landscape orientation, which makes it a great candidate for a desk or bedside clock, although the presence of an alarm function would really help that, as would an interface tweak to hide the status bar when the clock is active.</p>
<p>&nbsp;
<div>
<ol>
<li><img height="450" src="http://gigaom2.files.wordpress.com/2012/02/nooka-app1.jpg?h=450&amp;w=604" alt="" /></li>
<li><img width="610" src="http://gigaom2.files.wordpress.com/2012/02/nooka-app2.jpg?w=610" alt="" /></li>
<li><img height="450" src="http://gigaom2.files.wordpress.com/2012/02/nooka-app3.jpg?h=450&amp;w=604" alt="" /></li>
<li><img height="450" src="http://gigaom2.files.wordpress.com/2012/02/nooka-app4.jpg?h=450&amp;w=604" alt="" /></li>
</ol>
<div>
<div><span>Loading</span></div>
<p><span title='Next Image'>Next</span><span title='Previous Image'>Previous</span>
<div>
<div></div>
</div>
</div>
</div>
<div>
<div>Picture <span>1</span> of 4 </div>
<h5>Nooka-app1</h5>
</p>
</div>
<p>Even though I&#8217;d like to see those features added in an update, the Nooka app is definitely cool as-is, and fans of good design and visually intuitive time-telling will not regret the $0.99 purchase price.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480306+nookas-mystery-dial-watches-get-an-iphone-app&amp;utm_content=etherin">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480306+nookas-mystery-dial-watches-get-an-iphone-app&amp;utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li>
<li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480306+nookas-mystery-dial-watches-get-an-iphone-app&amp;utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li>
<li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480306+nookas-mystery-dial-watches-get-an-iphone-app&amp;utm_content=etherin">CES 2012: a recap and&nbsp;analysis</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480306&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=FUEAxGhtCXU:KsOJ6E_MHYA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=FUEAxGhtCXU:KsOJ6E_MHYA:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=FUEAxGhtCXU:KsOJ6E_MHYA:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=FUEAxGhtCXU:KsOJ6E_MHYA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=FUEAxGhtCXU:KsOJ6E_MHYA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=FUEAxGhtCXU:KsOJ6E_MHYA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=FUEAxGhtCXU:KsOJ6E_MHYA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=FUEAxGhtCXU:KsOJ6E_MHYA:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=FUEAxGhtCXU:KsOJ6E_MHYA:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/FUEAxGhtCXU" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/nooka%e2%80%99s-mystery-dial-watches-get-an-iphone-app-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Satisfaction survey shows why Apple’s iPad will remain on top</title>
		<link>http://cairnsapple.com/satisfaction-survey-shows-why-apple%e2%80%99s-ipad-will-remain-on-top-2/</link>
		<comments>http://cairnsapple.com/satisfaction-survey-shows-why-apple%e2%80%99s-ipad-will-remain-on-top-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/satisfaction-survey-shows-why-apple%e2%80%99s-ipad-will-remain-on-top-2/</guid>
		<description><![CDATA[Apple&#8217;s iPad is still the tablet market leader in terms of sales, despite gains by Android devices like the Amazon Kindle Fire, and a recent survey of tablet user satisfaction suggests it&#8217;s well-poised to stay in the lead. The iPad&#8217;s customer satisfaction is through the roof, according to a ChangeWave report, while Amazon&#8217;s Kindle barely [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://gigaom2.files.wordpress.com/2011/12/ipad-kindle-fire.jpg?w=300&amp;h=199" alt="" width="300" height="199" class="alignright size-medium wp-image-449801" />Apple&#8217;s iPad is still the <a title="Apple doesn’t fear Android tablet gains, but PC makers should" href="http://gigaom.com/apple/apple-doesnt-fear-android-tablet-gains-but-pc-makers-should/">tablet market leader in terms of sales</a>, despite gains by Android devices like the Amazon Kindle Fire, and a recent survey of tablet user satisfaction suggests it&#8217;s well-poised to stay in the lead. The iPad&#8217;s customer satisfaction is through the roof, according to a <a href="http://www.changewaveresearch.com/articles/2012/amazon_20120202.html">ChangeWave report</a>, while Amazon&#8217;s Kindle barely exceeds the satisfaction level of the rest of the tablet pack.</p>
<p>Seventy-four percent of survey respondents said they were &#8220;Very Satisfied&#8221; with the iPad in an earlier November survey, while only 54 percent said they were &#8220;Very Satisfied&#8221; with the Kindle Fire in the January survey. The average of Very Satisfied customers for all other tablet devices combined was 49 percent. Why the 20-point gap between the iPad and Fire? It came down to what many users seemed to feel were missing features, according to ChangeWave.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/kindle_apple_other_satisfaction.gif?w=604" alt="" class="aligncenter size-full wp-image-480275" /></p>
<p>The major dislikes that survey respondents listed for the Kindle Fire included the lack of a hardware volume button, the absence of a camera, short battery life, a lack of cellular connectivity and the size of the Fire&#8217;s app library. Cost and screen were favorite features among Kindle Fire owners.</p>
<p>Apple&#8217;s focus on user experience seems clearly to be better at winning the admiration of users post-purchase, while Amazon&#8217;s focus on offering a low-cost device seems to ultimately leave customers feeling like there&#8217;s something missing. That strategy appears to have worked well in the short term. One analyst said earlier this week that <a href="http://informationweek.com/news/hardware/handheld/232500684">Amazon may have shipped as many as 6 million Fires</a> during the last quarter of 2011. But long-term, Apple may have been right when it suggested in December that <a href="http://gigaom.com/apple/kindle-could-light-a-fire-under-apples-ipad-sales/">strong Kindle tablet sales might eventually help boost iPad demand</a>.</p>
<p>Consider that the features tablet users indicated a desire for in expressing their dissatisfaction with the Kindle Fire are all features the iPad currently offers; there&#8217;s a clear path of where to get what they want out of a tablet already in place. And if Apple does decide to keep the iPad 2 around as a lower-cost offering when it unveils the iPad 3, the Fire&#8217;s No. 1 selling feature won&#8217;t seem nearly as much of a marked advantage.</p>
<p>On the flip side, Amazon could also address those deficiencies in future iterations of the Kindle Fire, should it find cost-effective ways of doing so. But Apple will continue to push the experiential envelope at the same time, and so far whatever it provides seems to set the standard in terms of tablet buyer expectations. Pleased customers are loyal customers &#8212; as ChangeWave says, it&#8217;s found that satisfaction is highly linked to future sales, so Apple&#8217;s big lead here is definitely a key measure of success.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480264+satisfaction-survey-shows-why-apples-ipad-will-remain-on-top&amp;utm_content=etherin">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480264+satisfaction-survey-shows-why-apples-ipad-will-remain-on-top&amp;utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li>
<li><a href="http://pro.gigaom.com/2010/02/web-tablet-survey-apples-ipad-hits-right-notes/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480264+satisfaction-survey-shows-why-apples-ipad-will-remain-on-top&amp;utm_content=etherin">Web Tablet Survey: Apple&#8217;s iPad Hits Right&nbsp;Notes</a></li>
<li><a href="http://pro.gigaom.com/2012/01/mobile-q4-the-scramble-for-spectrum-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480264+satisfaction-survey-shows-why-apples-ipad-will-remain-on-top&amp;utm_content=etherin">Mobile Q4: The scramble for spectrum&nbsp;continues</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480264&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=R3iFrkKrisc:fR2UTX2oE_M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=R3iFrkKrisc:fR2UTX2oE_M:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=R3iFrkKrisc:fR2UTX2oE_M:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=R3iFrkKrisc:fR2UTX2oE_M:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=R3iFrkKrisc:fR2UTX2oE_M:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=R3iFrkKrisc:fR2UTX2oE_M:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=R3iFrkKrisc:fR2UTX2oE_M:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=R3iFrkKrisc:fR2UTX2oE_M:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=R3iFrkKrisc:fR2UTX2oE_M:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/R3iFrkKrisc" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/satisfaction-survey-shows-why-apple%e2%80%99s-ipad-will-remain-on-top-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Motorola deals Apple pair of upsets in German legal battle (updated)</title>
		<link>http://cairnsapple.com/motorola-deals-apple-pair-of-upsets-in-german-legal-battle-updated-2/</link>
		<comments>http://cairnsapple.com/motorola-deals-apple-pair-of-upsets-in-german-legal-battle-updated-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/motorola-deals-apple-pair-of-upsets-in-german-legal-battle-updated-2/</guid>
		<description><![CDATA[Updated. The ongoing legal saga of Apple v. Motorola saw two setbacks for Apple in Germany on Friday. First, Motorola was granted a permanent injunction by a German court against a feature of Apple&#8217;s iCloud on certain Apple devices. Motorola won another victory after Apple removed several older models of iPhones and some iPads from [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2010/11/screen-shot-2010-11-01-at-7-07-22-am.png"><img src="http://gigaom2.files.wordpress.com/2010/11/screen-shot-2010-11-01-at-7-07-22-am.png?w=355&amp;h=178" alt="" width="355" height="178" class="alignright  wp-image-242245" /></a><strong>Updated.</strong> The ongoing legal saga of Apple v. Motorola saw two setbacks for Apple in Germany on Friday. First, Motorola was granted a permanent injunction by a German court against a feature of Apple&#8217;s iCloud on certain Apple devices. Motorola won another victory after Apple removed several older models of iPhones and some iPads from its German online store due to the enforcement of a separate patent.</p>
<p><a href="http://fosspatents.blogspot.com/">Patent blog FOSS Patents</a> says the two actions are unrelated, and that Apple removing some older products comes because Motorola moved to enforce an important patent victory it won back in December. It was then that a judge ruled that Motorola had a patent on a &#8221;method for performing a countdown function during a mobile-originated transfer for a packet radio system.&#8221;</p>
<p>The result is that only older devices like the iPhone 3G, iPhone 3GS, iPhone 4 and 3G iPads were removed. Why not the iPhone 4S? It could be because the iPhone 4S has a chip from Qualcomm. The affected models have Infineon chips. Qualcomm chips could be safe for Apple in this case, according to FOSS Patents, if we assume &#8220;that Motorola and Qualcomm have a cross-license agreement in place (just like Samsung and Qualcomm do)&#8221; which would mean that &#8220;Apple is covered by extension, as a result of what is called patent exhaustion (a patent owner gets paid only once for the same use of a patent in a product).&#8221;</p>
<p>Perhaps more worrisome for some Apple customers who own the iPhone 4S in Germany right now is an injunction that affects iCloud users who want push notifications on their phones. The ruling affects any Apple devices that can receive push email notifications from iCloud or the earlier version, MobileMe. While neither service will get shut down as a result of the ruling, Apple will likely have to come up with a workaround for its iCloud/MobileMe customers there.</p>
<p>Apple won&#8217;t be letting this one go. As a company representative<a href="http://paidcontent.org/article/419-apple-on-motorola-ip-claims-in-germany-this-old-pager-patent-is-invalid/"> told PaidContent </a>in a bit of subtle snarkiness on Friday, &#8220;Apple believes this old pager patent is invalid and we’re appealing the court&#8217;s decision.&#8221;</p>
<p><strong>Update:</strong> It looks like the same German court may have suspended the injunction on the older 3G iPhones and iPads and they will be on sale again in &#8220;a matter of hours.&#8221; <a href="http://allthingsd.com/20120203/apple-all-ipad-and-iphone-models-will-be-back-on-sale-online-in-germany-shortly/?mod=tweet">Apple told AllThingsD</a> just now: &#8220;All iPad and iPhone models will be back on sale through Apple’s online store in Germany shortly. Apple appealed this ruling because Motorola repeatedly refuses to license this patent to Apple on reasonable terms, despite having declared it an industry standard patent seven years ago.”</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480260+motorola-deals-apple-pair-of-upsets-in-german-legal-battle&amp;utm_content=ericaogg">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480260+motorola-deals-apple-pair-of-upsets-in-german-legal-battle&amp;utm_content=ericaogg">CES 2012: a recap and&nbsp;analysis</a></li>
<li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480260+motorola-deals-apple-pair-of-upsets-in-german-legal-battle&amp;utm_content=ericaogg">12 tech leaders’ resolutions for&nbsp;2012</a></li>
<li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480260+motorola-deals-apple-pair-of-upsets-in-german-legal-battle&amp;utm_content=ericaogg">2012: Data, spectrum and the race to&nbsp;LTE</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480260&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=HfaJ6oSNuo0:xtJnlztI6Sw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=HfaJ6oSNuo0:xtJnlztI6Sw:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=HfaJ6oSNuo0:xtJnlztI6Sw:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=HfaJ6oSNuo0:xtJnlztI6Sw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=HfaJ6oSNuo0:xtJnlztI6Sw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=HfaJ6oSNuo0:xtJnlztI6Sw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=HfaJ6oSNuo0:xtJnlztI6Sw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=HfaJ6oSNuo0:xtJnlztI6Sw:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=HfaJ6oSNuo0:xtJnlztI6Sw:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/HfaJ6oSNuo0" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/motorola-deals-apple-pair-of-upsets-in-german-legal-battle-updated-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where to watch the 2012 Super Bowl live online</title>
		<link>http://cairnsapple.com/where-to-watch-the-2012-super-bowl-live-online-2/</link>
		<comments>http://cairnsapple.com/where-to-watch-the-2012-super-bowl-live-online-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cairns Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/where-to-watch-the-2012-super-bowl-live-online-2/</guid>
		<description><![CDATA[Super Bowl weekend is upon us, and this year, the big game is going to be streamed live online for the very first time. Who wants to see the game between the Giants and the Patriots on a tiny laptop screen, you might ask? Cord cutters and other folks without cable or even a TV [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/12/super-bowl-46.jpg"><img src="http://gigaom2.files.wordpress.com/2011/12/super-bowl-46.jpg?w=300&amp;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-458042" /></a>Super Bowl weekend is upon us, and this year, the big game is going to be streamed live online for the very first time. Who wants to see the game between the Giants and the Patriots on a tiny laptop screen, you might ask? Cord cutters and other folks without cable or even a TV set for one, but the live stream also comes with some extra perks that the TV broadcast won’t offer: Viewers will be able to select from different camera angles, pause the game and other fun stuff.</p>
<p>Are you one of those people who just watch the game to catch a glimpse of the ads? No worries, you’ll find all of those online as well. There is also a bunch of second-screen action going on this year to deliver tweets and other extra content to your cell phone or iPad while you watch TV. And speaking of mobile: You’ll even be able to watch the entire game on your handset. You know, in case that laptop screen is to big, or you happen to be away from both Internet and TV.</p>
<p>Here’s our growing list of online resources for Super Bowl XLVI on Sunday 02/05:</p>
<ul>
<li><a href="http://www.nbcsports.com">NBCSports.com</a> will show the entire game online starting with some of the pregame action at 2pm ET (11am PT). The kickoff is at 6:30pm ET (3:30pm PT), and the game will feature HD-quality streams from multiple camera angles, DVR-like functionality to pause and replay the action and a number of social features.</li>
<li>Verizon subscribers will also be able to stream the game on their phones through the NFL Mobile app, which is available for both <a href="http://itunes.apple.com/us/app/nfl-mobile/id432015643?mt=8">iOS</a> and <a href="https://market.android.com/details?id=com.mobitv.client.nfl2010">Android</a>. More info <a href="http://sponsorship.verizonwireless.com/nfl/nfl-mobile/">on the app here.</a></li>
<li>Viewers in Canada will be able to watch the game <a href="http://mobiletv.bell.ca/en/whats-on/">via Bell&#8217;s mobile apps.</a></li>
<li>Twitter has aggregated all the relevant accounts and hash tags to follow<a href="http://blog.twitter.com/2012/02/roar-of-crowd-super-bowl-on-twitter.html"> in this blog post.</a></li>
<li>Hulu has once again aggregated Super Bowl ads <a href="http://www.hulu.com/adzone">in its Adzone.</a></li>
<li>YouTube has Super Bowl ads, recipes and more <a href="http://www.youtube.com/user/adblitz/feed">in its AdBlitz channel</a>.</li>
<li>At least five of the ads shown during the game will use Shazam to offer free downloads, sweepstakes and other stuff meant to entice you to join the second-screen action. More about this <a href="http://www.shazam.com/music/web/blogPost.html?blogPost=/2012/02/02/get-big-prizes-special-offers-exclusive-content/">on Shazam’s blog.</a></li>
</ul>
<p><em>We&#8217;re gonna update this list with additional links in the coming days. Stay tuned!</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480101+super-bowl-xlvi-live-stream-mobile-ads-twitter&amp;utm_content=jroettgers">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2012/01/connected-consumer-q4-sopa-and-the-future-of-digital-content/?utm_source=video&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480101+super-bowl-xlvi-live-stream-mobile-ads-twitter&amp;utm_content=jroettgers">Q4 Wrap-up: SOPA and the future of digital&nbsp;content</a></li>
<li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=video&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480101+super-bowl-xlvi-live-stream-mobile-ads-twitter&amp;utm_content=jroettgers">Connected world: the consumer technology&nbsp;revolution</a></li>
<li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=video&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480101+super-bowl-xlvi-live-stream-mobile-ads-twitter&amp;utm_content=jroettgers">Report: A Mobile Video Market&nbsp;Overview</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480101&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=gwD9FRLxBmg:i90YwzRrwgA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=gwD9FRLxBmg:i90YwzRrwgA:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=gwD9FRLxBmg:i90YwzRrwgA:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=gwD9FRLxBmg:i90YwzRrwgA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=gwD9FRLxBmg:i90YwzRrwgA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=gwD9FRLxBmg:i90YwzRrwgA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=gwD9FRLxBmg:i90YwzRrwgA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=gwD9FRLxBmg:i90YwzRrwgA:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=gwD9FRLxBmg:i90YwzRrwgA:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/gwD9FRLxBmg" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/where-to-watch-the-2012-super-bowl-live-online-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Games for the weekend: Mini Motor Racing</title>
		<link>http://cairnsapple.com/games-for-the-weekend-mini-motor-racing/</link>
		<comments>http://cairnsapple.com/games-for-the-weekend-mini-motor-racing/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/games-for-the-weekend-mini-motor-racing/</guid>
		<description><![CDATA[Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome enough to keep you busy until Monday, at least.
Mini Motor Racing and Mini Motor Racing HD ($0.99 iPhone, $1.99 iPad) are [...]]]></description>
			<content:encoded><![CDATA[<p><em>Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome enough to keep you busy until Monday, at least.</em></p>
<p><em><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing.jpg?w=84&amp;h=84" alt="Mini Motor Racing" width="84" height="84" class="alignleft  wp-image-480006" />Mini Motor Racing</em> and <em>Mini Motor Racing HD</em> ($0.99 <a href="http://itunes.apple.com/us/app/mini-motor-racing/id426860241?mt=8">iPhone</a>, $1.99 <a href="http://itunes.apple.com/us/app/mini-motor-racing-hd/id479470272?mt=8">iPad</a>) are excellent top-down racing games from <a href="http://thebinarymill.com/mini_motor_racing.php">The Binary Mill</a>.  A good racing game requires three main features to come together: vehicle control, a variety of challenging courses and a heart-thumping soundtrack. <em>Mini Motor Racing</em> excels at all three. But the real kicker is the game&#8217;s head-to-head multiplayer action.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-1.jpg?w=604&amp;h=427" alt="Mini Motor Racing" width="604" height="427" class="aligncenter size-large wp-image-480213" /></p>
<p><em>Mini Motor Racing</em> supports four styles of steering and an optional auto acceleration feature to accommodate your prefered style of gameplay. &#8220;Wheel&#8221; mode uses a virtual steering wheel on the left side of the screen very similar to the iconic d-pad. &#8220;Toggle&#8221; provides a left and right button on the left side of the screen, whereas &#8220;Tank&#8221; places the left and right on separately on either side. &#8220;Slider&#8221; allows the user to control the car by moving a slide bar to the left and right.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-2.jpg?w=604&amp;h=408" alt="Mini Motor Racing" width="604" height="408" class="aligncenter size-large wp-image-480214" /></p>
<p>Each style of play will cater to different drivers. Some prefer the Wheel, but I found Tank mode to be the easiest to control.  The final control in all modes is a button that gives the car a boost of nitro during the race.  Thanks to the way that the car navigates the track, as well as careful camera placement, you will never find the controls getting in the way of the game regardless of your control scheme of choice.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-3.jpg?w=604&amp;h=228" alt="Mini Motor Racing" width="604" height="228" class="aligncenter size-large wp-image-480219" /></p>
<p>The opening sequence and smooth 3-D transitions when navigating the game&#8217;s menu system attest to the development team&#8217;s attention to detail.  There are over twenty different courses to choose from, and variations in weather and time of day keep replay value high. All fourteen cars on offer are  customizable: You can select the color and style, as well as upgrade each as you collect money and customizations along the various tracks.  If you want to upgrade in a hurry, you can use in-app purchases ranging in price from $0.99 up to $14.99.</p>
<p><img src="http://gigaom2.files.wordpress.com/2012/02/mini-motor-racing-4.jpg?w=604&amp;h=457" alt="Mini Motor Racing" width="604" height="457" class="aligncenter size-large wp-image-480225" /></p>
<p>Even without multiplayer support, the game is worth buying. Being able to play with up to four racers over Wi-Fi or two over Bluetooth, the multiplayer mode just adds to the bargain.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">CES 2012: a recap and&nbsp;analysis</a></li>
<li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">Connected world: the consumer technology&nbsp;revolution</a></li>
<li><a href="http://pro.gigaom.com/2012/01/mobile-q4-the-scramble-for-spectrum-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=479075+games-for-the-weekend-mini-motor-racing&amp;utm_content=ggeoffre">Mobile Q4: The scramble for spectrum&nbsp;continues</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=479075&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=0mvcpMYxafw:ZiyjdsweVNY:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=0mvcpMYxafw:ZiyjdsweVNY:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/0mvcpMYxafw" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/games-for-the-weekend-mini-motor-racing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Apple conceived the iPhone</title>
		<link>http://cairnsapple.com/how-apple-conceived-the-iphone/</link>
		<comments>http://cairnsapple.com/how-apple-conceived-the-iphone/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple News]]></category>

		<guid isPermaLink="false">http://cairnsapple.com/how-apple-conceived-the-iphone/</guid>
		<description><![CDATA[
The original iPhone, 2007.

Here&#8217;s a good primer on how Apple&#8217;s initial product design and conception works.
Apple Insider has a great account of former iPhone marketing manager Bob Borchers talking to students at an unnamed California school recently. He explains how his former boss, Steve Jobs, originally approached the iPhone team with the challenge of building [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://jkontherun.files.wordpress.com/2007/12/iphone_home.jpg"><img src="http://jkontherun.files.wordpress.com/2007/12/iphone_home.jpg?w=604" alt="" class="size-full wp-image-200099" /></a>
<p>The original iPhone, 2007.</p>
</div>
<p>Here&#8217;s a good primer on how Apple&#8217;s initial product design and conception works.</p>
<p><a href="http://www.appleinsider.com/articles/12/02/03/former_apple_product_manager_recounts_how_jobs_motivated_first_iphone_team.html">Apple Insider </a>has a great account of former iPhone marketing manager Bob Borchers talking to students at an unnamed California school recently. He explains how his former boss, Steve Jobs, originally approached the iPhone team with the challenge of building a device that to date has sold 183 million units in less than five years.</p>
<blockquote><p>&#8220;His [charge] was simple. He wanted to create the first phone that people would fall in love with. That&#8217;s what he told us.&#8221;</p>
<p>&#8220;Now if you&#8217;re an engineer, like I am by training, you&#8217;re like &#8216;what the heck does that mean?&#8217;,&#8221; he said. &#8220;But he was right. The idea was, he wanted to create something that was so instrumental and integrated in peoples&#8217; lives that you&#8217;d rather leave your wallet at home than your iPhone.&#8221; Borchers noted that Apple&#8217;s success largely stemmed from focusing on only a handful of fundamental concepts: break the rules but do so in an exceptionally well manner, pay attention to detail and make people &#8220;think differently&#8221; about the relationship they have with their device, especially given that smartphones already existed in the market.</p>
</blockquote>
<p>Notice the lack of numbers or spec goals right from the start. Later in the talk, Borchers says the overall goals Jobs laid out for the nascent device were to &#8220;be a revolutionary mobile phone, the best iPod to date, and also let users carry &#8216;the internet in their pocket.&#8217;&#8221; He also didn&#8217;t mention downloadable apps, GPS, video or photos. Instead, when breaking into a market in which the company had no prior presence, Jobs started with the concept of an emotional connection with the product and an attitude not to imitate or mimic, but to think beyond, what any other company was presently making.</p>
<p>This is useful for thinking about how Apple will approach future markets too.</p>
<p>You can watch the videos, which have much more about Apple&#8217;s unconventional relationship with AT&amp;T, obsession with product packaging and more, <a href="http://www.macnn.com/articles/12/02/02/talk.to.students.emphasizes.innovation/">here</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">Sign up for a free trial</a>.</p>
<ul>
<li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">12 tech leaders’ resolutions for&nbsp;2012</a></li>
<li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">2012: Data, spectrum and the race to&nbsp;LTE</a></li>
<li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=auto3&amp;utm_term=480469+how-apple-conceived-the-iphone&amp;utm_content=ericaogg">Flash analysis: Steve&nbsp;Jobs</a></li>
</ul>
<p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=480469&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" /><br />
<hr />
<p>
	<a href="http://ads.gigaom.com/redirect/rss/"><br />
		<img src="http://ads.gigaom.com/show/rss/" alt="" border="0" /><br />
	</a>
</p>
<div>
<a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheAppleBlog?a=pxf79KsCocs:RKOTZyhFAKA:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/TheAppleBlog?i=pxf79KsCocs:RKOTZyhFAKA:guobEISWfyQ" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/TheAppleBlog/~4/pxf79KsCocs" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://cairnsapple.com/how-apple-conceived-the-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

